Monday, May 25, 2020

The Indian Act Of 1876 And The Amendment Of 1985 - 1321 Words

Since the beginning of colonization, indigenous people of Canada have been repressed in many ways by the Westerners. Aboriginal women have been having a really hard time, being not only aboriginal, but also women in a male-dominated society where women are seen as secondary and don’t have all the rights and privileges that men have. We will focus here on the legal discrimination against indigenous women in Canada that came with the Indian Act of 1876 and the amendment of 1985, how those two events influenced women. We will first study why indigenous women have been more discriminated than indigenous men, then how the Indian Act reinforced this inequity. Then we will see how the 1985 amendment came to be, a century later and what are the consequences of legal discrimination for indigenous women in Canada. We will conclude that, in a context of discrimination against natives with colonization, the Indian Act made legal injustices in detriment of indigenous women, and that after years of favouritism against them they finally gained a bit of justice through the amendment of 1985. First of all, it’s important to understand the context in which the Indian Act is taking place in terms of equity for aboriginal women. With the colonization from the British and the French in Canada came rapes, violence against indigenous population, especially women that were seen as weaker and easier prey . After the colonizing period, violence against aboriginal women came not only from theShow MoreRelatedThe Sad State Of Affairs1307 Words   |  6 Pagesparliamentary bodies was the Constitution Act of 1867, which delegated Parliament legislative jurisdiction over â€Å"Indians and the lands reserved for the Indians.† (Hanson, 2015) Nine years later, in 1876, Canada’s infamous â€Å"Indian Act† was first past, giving the colonial government absolute control with regards to First Nations political structures, governance, cultural practices, education, and even identity (Hanson, 2015). Not only did the Indian Act of 1876 allow for paternalistic and oppressiveRead MoreThe Indian Act : Discriminatory Against Indigenous Women995 Words   |  4 Pages Two sections of the Indian Act are particularly discriminatory against Indigenous women. Section 12(1)(b) of the Indian Act states that women who marry outside of their band were to lose status, seize association with their own community, they lose ownership over any property located on the reserve and any property inherited that is located on the reserve land (Lawrence 2004: Jamieson 1978). These women would also lose access to any rights they had with status, including taking part in any bandRead MoreThe Indian Act3606 Words   |  15 PagesThe Indian Act was enacted in 1867 by the Parliament of Canada. The Department of Aboriginal Affairs and Northern Development administered the act. The act defines who an â€Å"Indian† is and the legal rights of the Aboriginal people in Canada. Regulation of the economic system between aboriginal people and the government of Canada is included in the Indian Act. It also includes the power the ministers have on the aboriginal people incl uding children and disabled Aboriginals. If the laws are not obeyedRead MoreIndian Act and Canadian Treaties2505 Words   |  11 Pagesthrough Agreements: The Indian Act and Canadian Treaties In modern society the question of why the aboriginal population receives benefits often arises. Much of today’s youth does not understand that the Native American people were often stripped of their rights in the past in order to gain these advantages. Two main incidents were established in the Aboriginal history, the first was the treaties that spread across Canada and the second incident was the Indian Act of 1876. The main differenceRead MoreThe Apartheid Of The South African Apartheid Essay2149 Words   |  9 Pages Introduction â€Å"Canada’s Apartheid† which can also be known as Canada’s Indian Act of 1876. This system of racial intolerance inspired the South Africa’s oppressive regime and lead way to the better-known Apartheid in South Africa. However, since the South African Apartheid was based on our model shouldn’t it simply be known as â€Å"The Apartheid†? It is interesting to note the varying global images each of these tragic systems have had. As a student, born and raised in Canada, it is deeply troublingRead MoreThe Canadian Government And Aboriginal People1958 Words   |  8 PagesIn theory, it is impossible to effectively analysis the impact that the past has imposed on Aboriginal people in Canada today. With this being said addressed below are several important historical government actions and legislations such as the Indian Act, Royal Proclamation, force segregation on reserves, and residential schooling impacting Aboriginal Canadians social conditi ons today. Fundamentally my goal is to address the idea that historical events are a crucial factor impacting Aboriginal CanadiansRead MoreHistory And Evolution Of The Juvenile Legal System1792 Words   |  8 Pageswith law, conjuring an image of violence. This paper will deal with the history and evolution of the juvenile legal system in India, the relevant statutes in place, contemporary cases of relevance, criticisms on the existing provisions of the act and the amendments to be brought about and in detail discus about the challenges and issues that are ahead. It shall highlight the widespread discrimination and deprivation that is being faced by innumerable children in India today despite the large number ofRead MoreAnalysis Of The Inconvenient Indian By Thomas King1773 Words   |  8 PagesThomas King’s The Inconvenient Indian tells the story of Indigenous people in Canada and the United States, it challenges the narrative on how Indigenous history is taught and explai ns why Indigenous people continue to feel frustrated. King’s seeks to educate the reader as he provides a detailed accounts of the horrific massacres Indigenous people endured, yet he simultaneously inserts humorous moments which balances out the depressing content and enhances his story. The books highlights the neglectRead MoreEssay about Minority and majority rights1792 Words   |  8 Pagesbalancing act; if one side is favoured over the other it causes a rift in the already strained relationship between the minority and majority. Evidently, the justification of taking any side must be valid, according to the theories of H.L.A. Hart. In the past, Canadian law has violated the rights of minorities; however, these violations have decreased in their severity as time has passed on. Some cases where the balance between minority and majority rights is questioned is in The Canadian Indian ResidentialRead MoreWhat Are Human Rights?1966 Words   |  8 Pageshas made a great im pact on the country itself and how it is seen by the rest of the world. Canada was originally created under an act of the Parliament of the United Kingdom, called the British North American Act of 1867 which is now known as the Constitution Act. The Constitution of Canada includes the Constitution Act of 1867 and the Constitution Act of 1982. It is the supreme set of rules, laws and rights for Canada. The Canadian Charter of Rights and Freedoms came into effect on April

Friday, May 15, 2020

How to Speak Shakespearean Verse

We start with a practical approach to an old question: how do you speak Shakespearian verse? Bring Shakespeare to life in the classroom and drama studio with the understanding that Shakespeare wrote his plays in verse. This poetic framework not only gives characters a structured speech pattern but enhanced authority. What Is Verse? Unlike modern plays, Shakespeare and his contemporaries wrote plays in verse. This is a poetic framework that gives characters a structured speech pattern and enhances their authority. Typically, Shakespeare’s verse is written in lines of ten syllables, with an ‘unstress-stress’ pattern. The stress is naturally on the even-numbered syllables. For example, take a look at the first line of Twelfth Night: If mu- / -sic be / the food / of love, / play onba- BUM / ba- BUM / ba- BUM / ba- BUM / ba- BUM However, verse isn’t spoken continuously in Shakespeare’s plays. Generally, characters of higher status speak verse (whether they are magical or aristocratic), especially if they are thinking aloud or expressing their passions. So it would follow that characters of low status don’t speak in verse – they speak in prose. The easiest way to tell whether a speech is written in verse or prose is to look at how the text is presented on the page. Verse doesn’t go to the edge of the page, whereas prose does. This is because of the ten syllables to a line structure. Workshop: Verse Speaking Exercises Choose a lengthy speech by any character in a Shakespeare play and read it aloud whilst walking around. Physically change direction every time you reach a comma, colon or full stop. This will force you to see that each clause in a sentence suggests a new thought or idea for your character.Repeat this exercise, but instead of changing direction, say the words â€Å"comma† and â€Å"full stop† out loud when you get to the punctuation. This exercise helps heighten your awareness of where there is punctuation in your speech and what its purpose is.Using the same text, take a pen and underline what you think are the natural stress words. If you spot an often repeated word, underline that as well. Then practice speaking the text with an emphasis on these key stress words.Using the same speech, speak it aloud forcing yourself to make a physical gesture on every single word. This gesture can be clearly connected to the word (for example a finger point on â€Å"him†) or c an be more abstract. This exercise helps you to value every word in the text, but again it will make you prioritize the correct stresses because you will naturally gesture more when saying keywords. Finally and above all, keep speaking the words aloud and enjoying the physical act of speech. This enjoyment is the key to all good verse speaking. Performance Tips Always use the punctuation in order to discover the natural places to pause or breathe when speaking verse. A common mistake is to always pause for breath at the end of a line. As Shakespeare often writes sentences that go across lines, this tendency to breath at the end of the line will distort the meaning and create an unnatural intonation.Be aware of the natural stress rhythms in the verse but don’t allow them to dominate your delivery of the line. Instead look at the line in its entirety and decide where your stress should go.Listen to the beautiful imagery and poetic elements of the verse and close your eyes when saying the words. Allow the imagery to form pictures in your mind. This will help you find meaning and substance in your lines. If you connect imaginatively with the language, you will naturally speak the words more effectively.Listen carefully to the colliding rhythms and sounds in Shakespeare’s verse. Often repeated words, harmonic sounds, and clashing s ounds help you to understand Shakespeare’s intentions and the motivations of your character.Obviously, use a dictionary if the context doesn’t present you with the meaning of a word you say. Not knowing the meaning of one of your words can be a problem. If you don’t know what it means, the chances are the audience won’t either!

Wednesday, May 6, 2020

How effective is 99 Cents Only Stores strategy for IT...

http://wps.prenhall.com/bp_laudon_mis_10/62/15945/4081978.cw/index.html How to Analyze a Case Study Hands-on Guide: How to Analyze a Case Study Management Information Systems Tenth Edition provides a number of case studies for you to analyze. Included in these cases are questions to help you understand and analyze the case. You may, however, be assigned other case studies that do not have questions. This Hands-on Guide presents a structured framework to help you analyze such cases as well as the case studies in this text. Knowing how to analyze a case will help you attack virtually any business problem. A case study helps students learn by immersing them in a real-world business scenario where they can act as problem-solvers and†¦show more content†¦To determine if a problem stems from technology factors, examine any issues arising from the organization’s information technology infrastructure: its hardware, software, networks and telecommunications infrastructure, and the management of data in databases or traditional files. Consider also the whether the appropriate management and organizational assets are in place to use this technology effectively. To determine the role of organizational factors, examine any issues arising from the organization’s structure, culture, business processes, work groups, divisions among interest groups, relationships with other organizations, as well as the impact of changes in the organization’s external environment-changes in government regulations, economic conditions, or the actions of competitors, customers, and suppliers. You will have to decide which of these factors-or a combination of factors-- is most important in explaining why the problem occurred. 3. Specify alternative courses of action. List the courses of action the company can take to solve its problem or meet the challenge it faces. For information system-related problems, do these alternatives require a new information system or the modification of an existing system? Are new technologies, business processes, organizational structures, or management behavior required? What changes to organizational processes would be required by eachShow MoreRelatedCase Study 99 Cents Only Stores: It Infrastructure on a Budget2014 Words   |  9 PagesCase Study 99 Cents Only Stores: IT Infrastructure on a Budget 99 Cents Only Stores is one of the leading retailers in the deep-discount sales industry. The first 99 Cents Only Store opened in 1982, and the company now operates 194 retail locations, including 150 in California, 19 in Texas, 15 in Arizona, and 10 in Nevada. The stores carry mostly name-brand general merchandise, including food and beverages, health and beauty aids, cleaning supplies, house wares, hardware, stationery, toys, giftsRead MoreMercedes Benz Operation11953 Words   |  48 Pagesqxd 9/25/07 10:01 AM Page 21 CHAPTER 2 OPERATIONS, STRATEGY AND OPERATIONS STRATEGY INTRODUCTION An organization’s operations function is concerned with getting things done; producing goods and/or services for customers. Chapter 1 pointed out that operations management is important because it is responsible for managing most of the organization’s resources. However, many people think that operations management is only concerned with short-term, day-to-day, tactical issues. This chapterRead MoreAn Evaluation of an on-Farm Food Safety Program for Ontario Greenhouse Vegetable Producers; a Global Blueprint for Fruit and Vegetable Producers51659 Words   |  207 PagesBenjamin J. Chapman University of Guelph, 2005 Advisor: Professor Douglas A. Powell Fresh fruits and vegetables have been increasingly linked to cases of foodborne illness. Many produce farmers have implemented on-farm food safety strategies, employing good agricultural practices focusing on water, handling and sanitation to reduce risk. An illustrative case study to examine implementation trends was developed through the examination of current on-farm food safety issues and programsRead MoreCase Studies67624 Words   |  271 Pagesan effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? 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The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depthRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in theRead MoreCustomer Satisfaction at Big Bazaar†13098 Words   |  53 Pagesconsideration in a customers store choice. 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Tuesday, May 5, 2020

Advertising Campaign Peperami Bites

Question: How toDevelop an Advertising Campaign. Answer: Advertising Campaign: Peperami Bites Peprami, a meat snack brand is launching a new type of Peperami snack- Peperami Bites. These are dried sausages shaped likes bites, which can be kept and stored in the fridge. There are ten to fifteen little sausages in each of the Peperami snack bags available in three exciting flavours: BBQ, Original and Hot. The objective of the advertiser can be summed up in the following points: To increase brand awareness within the target market about Peperami Bites, the target audience being young school going kids. To efficiently communicate the benefits of consuming the snack to the customers To increase sales of the snack To give nutritional details about the snack to the customers To enhance the brand image of Peperami To eventually convince the customers to switch brands To build up the confidence level of the organization The advertiser wants its customer to think of nothing else but Peperami Bites when they want to much on a snack in between the meals. They want to portray it as a snack which can have no substitutes. The Campaign has to be planned and implemented within a short span of two months because there is always a threat from the rivals to come up with a similar product to attract customers on its side (Parente et al. 2014). The Peperami product needs to be widely promoted for it falls into the category of FMCG (Fast Moving Consumer Goods). The customers need to know that there exists a snack which promises to help the hunger pangs which hits the active and young school going kids in between meals. A lot of market factors can also influence the advertising campaign such as the political scenario, the customers cultural affluence, competitors, legal constraints and so on. The Advertising campaign of the Pepperoni Bites abides by all these factors. When an advertising campaign is planned, the advertisers have a certain goal in mind as to how the consumers will react. Should they be reminded or informed about the product or should they laugh or shed a tear looking at the advertisement? To appeal to the perception of the consumers, The Peperami Bites Advertising campaign will aim for not only maximise the interest of the people by luring them to read and listen to the advertisements but also fascinate their senses. Another factor that entices the customers towards a brand is the emotional appeal of the advertisements. The Peperami advertisements will be designed in a way to convince the consumers that the brand is in touch with their needs. The image of the brand suggested by its mascot: The Animal is an unconventional, unorthodox one which will evoke a positive response from its customers who are young and enthusiastic, school going fellows. The appeal of the advertisements will be humoristic and far from being politically correct which will connect with its target audience. The Peperami Advertisements are also simple enough for the audience to understand. There are no mixed messages and ambiguities in the advertisements. It clearly says what it wants to. Eat Peperami Bites when you are hungry. The advertisements are also persuading and convincing in nature. Elaborating about all the nutritional facts about the product, the advertisement is especially appealing to the mother of the young adolescents not to be sceptic about the health benefits of the snack. The advertising campaign of Peperami bites adheres to the legal and ethical constraints that are prevalent in Australia. They are purely factual and do not intend to mislead its customers in any way. The advertisements confirm to the Australian Consumer Law, which prohibits deceptive and misleading ads, false representations and unacceptable conduct. The law also strongly stands against bait advertising. The Peperami Advertisements have been designed in a way to confirm and abide by all the guidelines mentioned in the ACL (Davidson 2013). Advertising Budget: The Client profile is of Peperami, a pure meat snack brand. The brand sells separately wrapped pork salamis. The company makes 100% high quality pork sausages made by the kings of Salamis of Ballarat. The salamis are dried fermented sausages which are naturally smoked. The advertising campaign revolves around the launch of a new range of salamis from the same Brand Peprami- Peperami Bites. These are dried sausages shaped likes bites, which can be kept and stored in the fridge. There are ten to fifteen little sausages in each of the Peperami snack bags available in three exciting flavours: BBQ, Original and Hot. The aim of the advertising campaign is to create advertisements and feature them in the most popular mediums like print and televisions to its customers so that they are attracted towards the product and buy them (Moriarty et al. 2014).The objective of the campaign is also to position the brand Peprami as an unconventional and quirky one in the eyes of its target audience which is young school going kids. Keeping in mind that Peperami is launching a new range of snack under its brand name; the goal is to create awareness among the target audience about its new product. The customers are already aware of the brand; therefore, the image of the brand needs to be reassured among the target audience. The theme being: A bit of an animal is unorthodox and apolitical and very much synonymous with the image of the brand. The aim of the advertiser is to convince the audience that they are the only solution they can turn to when their stomachs are growling with hunger. The advertising campaign will feature advertisements which are innovative and enticing to the audience. This will require huge budget allocation from the brand to promote its new line of product- the Peperami bites (Watson et al.2016). The advertisements will run in regular short intervals in television channels to infuse the product and its attributes deep in the mind of its customers and enhance its recall value. The advertisement will be aired in all lifestyle channels with special attention to the ones which are dedicated to young teenagers like ABC kids, Disney XD and Discovery (Australia). The advertisements will also be featured in magazines and newspapers whose target audience are young adolescents like Animania, Historicool, Storybox, etc. This will require a huge budget allocation because the campaign will be an extensive one. Spending profusely in an advertising campaign is a type of investment and should not be considered as expenditure (Kumar and Patra 2012).If the advertisements successfully meet its objectives then no matter how much capital is spent on them, the results will be certainly worth it. The snack industry in Australia is highly competitive. Peperami Bites is going to face competitors from a range of different types and resources from each of their product lines. The Australian snack food industry is also very concentrated with the 50 most popular companies generating 80% of the industry revenues (Aleksandrovs 2014). Peperami Bitess has an edge over its competitors regarding logistics and the efficiency of production. The profitability can be increased by raising the volume of production and lowering the production cost per unit. Although Peperami Bites will be one of a kind in the snack category, it has a lot of substitutes in the Australian market which can prove to be a threat to the brand. The major competitors are Grain waves, Doritos and Red Rock Deli. The rate of new entrants into the industry is also very high considering the competitiveness of the industry. But Peperami Bites is not so prone to this threat since it has high product differentiation within the snack food industry in Australia. Even though the threat of substitutes will be a matter of concern for Peperami Bites, the quality control which the brand maintains and the wide availability of its product across the country lessens the risk. As long as Peperami maintains its quality, it need not worry about the threats from its substitutes. The power of the buyers concerning the given brand Peperami is high. The customers are rational enough to switch to other brands if they get the same kind of product at a better price or quality. In such a scenario, it is imperative on the brand to work constantly towards maintaining its excellent quality which appeals to most to its customers. Another way of retaining its customers is to offer the product at a price much lesser offered by the substitutes. The target audience of Peprami Bites is young adolescents, who due to the high rate of activities throughout the day become tired and look for a fulfilling snack to eat. It is often observed that the brand preference begins with the young people before the buying process. The brand preference among kids depends on two factors- the positive experience of the kids with the brand and their parents liking the brand. Therefore, the advertising campaign of Peperami bites should be mainly directed towards the kids and their parents. While marketing one's products towards kids, the ethical and legal constraints should be kept in mind. The advertising campaign of Peperami Bites adheres to the Legal and ethical codes provided by the Australian Association of National Advertisers which says that advertising directed towards children should be suitable regarding the theme, language and visuals that are used. The campaign has kept all the considerations in mind while designing the advertisements and in no way, they intend to deceive or mislead its target audience. The Advertising budget allocated for the campaign is a flexible one with methods like objectives and task, a unit of sales and percentage of sales method all compiled in one. The adjustments can be made as and per needs of the advertising campaign in its different stages. To ensure a flexible budget, a contingency fund should be there as a backup to deal with special situations. Campaign Schedule The television and print advertisement will run for a minimum span of 60 days so that it effectively reaches its target audience. To ensure that the frequency is effective, the audience should be exposed to at least four advertisements viewing per week. On print advertisements, it should be regularly featured in all the suitable newspapers and magazines dedicated to the target audience, which is in this case, young school going adolescents. The audiovisual version of the advertisement would be regularly running at the prime time and as well as during the afternoon when they get back from school and immediately switch on the television. This will guarantee that the advertisement reaches its target customers. The service providers for the advertising campaign are the media buying agencies which provide the advertisers with the suitable media for their campaign. The campaign managers should form a good rapport with these service providers and ask them for the best deal possible. The service providers can offer best deals regarding the media if the advertising plans are explained to them in a detailed manner. Television channels require much allocation of the budget since they are an expensive media (Shrimp and Andrews 2013).The advertising space and time slot is also concentrated due to the growing industry and exhaustive competition. The service providers choices include featuring advertisements on television and print. These two can prove to be the most effective on the given brand, Peperami Bites. The target customers of the brand are mostly exposed to these two forms of media. The advertising campaign will include airing the Ad in eight channels which cover the lifestyle as well as channels which are solely dedicated to the children, like Disney XD, ABC Kids and Discovery Kids. The campaign will also be carried out in the print media with the print version of the advertisement appearing in the popular newspapers paying special attention to newspapers and magazines dedicate to the younger section of the population. For example, Historicool, Animania,Girl, etc. The advertising campaign is scheduled to run for two months which is an ideal period for an advertisement campaign to ensure that it grabs its customers attention. If a campaign is carried out for more than a span of 45 days, the audience can retain the advertisement in his mind and also recall it later. An advertisement campaign which lasts for more than a span of one and half months ensures that the marketer has shared the information relating to the product or service long enough for the customers to act in the buying process. Running a campaign for more than two months has a probability to lessen the effect on its customers since they become mundane and less significant to the customers. The target audience, in this case, is young adolescents who might get bored of the campaign and switch to other brands. It is crucial for the marketers to measure the effectiveness of the advertisement campaigns to ensure that the main objectives of the advertisement campaign are met. The objectives of the Peperami Bites advertising campaign is to create awareness about its products among the young adolescents and their mother to buy Peperami Bites. The financial objective of the advertisement campaign is to drive the sales force and generate revenues for the company which is more than the budget allocated to the campaign. Since the Peperami brand is an established and a renowned one, introducing a new line of product required a huge budget allocation for the campaign process. The financial effectiveness of the advertising campaign can deem to be positive if it generates desired sales for Peperami Bites. Television Script Brand: Peperami Bites; Title A bit of an animal in every bite. Serial Number Audio Video Duration 01 Teenage boy: Oh my God! I have never been sooooo hungry! Mom is there something to eat? A teenage boy is rushing through the door of his home after school. 05 seconds. 02 Mom: Its only 5.30 in the evening. How do you expect me to prepare lunch so early? Mom comes out of the kitchen. 03 seconds. 03 Peppy instrumental music of the Peperami jingle. Teenage boy raids the fridge and grabs a packet of Peperami bites and starts nibbling on the Peperami chunks. 04 seconds. 04 Mom: Dont tell me you will be having this junk right now! The teenage boys mother is infuriated seeing her son munching on Peperami. 04 seconds. 05 Teenage boy: This is anything but junk mom. It is 100% high quality pork meet; naturally wood smoked with a bit of an animal in every bite. Imma loving this totally mom! You must keep a stock of it at home. A teenage boy is munching and nibbling on Peperami bites taking all his time to enjoy its juicy flavour and explains to his mom the extraordinary taste and nutritional facts about Peperami. 07 seconds. 06 Oh, I did not know all that. I would surely get Peperami bites for my little animal(laughs) Mom comes and sits with the teenage boy on the sofa and shares a bite of the Peperami snack. 04 seconds. 07 Peperami Bites- for that animal in you. A snack is so yummy you can't keep your hands off it. Available in four flavours-original, bbq, fire and hot stick. Peperami brand mascot: The animal- makes an appeal to his customers to buy Peparmi bites in his own, quirky way. 03 seconds. Total duration: 30 seconds. References: Aleksandrovs, M.L., Goos, P., Dens, N. and De Pelsmacker, P., 2015. How Consumers Media Usage Influences the Advertising Media Mix that Maximizes Campaign Recognition. In Advances in Advertising Research (Vol. V) (pp. 307-319). SpringerFachmedien Wiesbaden. Danaher, P.J. and Dagger, T.S., 2013. Comparing the relative effectiveness of advertising channels: A case study of a multimedia blitz campaign.Journal of Marketing Research,50(4), pp.517-534. Davidson, M.P., 2013.The consumerist manifesto: Advertising in postmodern times. Routledge. Kumar, B. and Patra, G., 2012. Marketing Exposure a tool for Effective Advertising Campaign.Journal of Marketing Communication,8(1). Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Parente, D. and Strausbaugh-Hutchinson, K., 2014. Advertising campaign strategy: a guide to marketing communication plans. Cengage Learning. Shimp, T. and Andrews, J.C., 2013.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Watson, W.L., Kury, A., Wellard, L., Hughes, C., Dunford, E. and Chapman, K., 2016. Variations in serving sizes of Australian snack foods and confectionery. Appetite, 96, pp.32-37.